“People do not buy goods and services. They buy relations, stories and magic.”
Seth Godin
Børnemusik – Outdoor campaign
CHALLENGE
The playlists Børnemusik, Godnatsange, and Vuggeviser were promoted through a week-long campaign at Copenhagen Central Station metro. My primary responsibility was to create illustrations for all three playlists while ensuring that the visual identity was cohesive and aligned with the existing artwork.
SOLUTION
To achieve this, I developed distinct graphic universes for each playlist, delivering print-ready files that maintained consistency across multiple formats and platforms. This approach enhanced the overall visual impact of the campaign, effectively promoting the playlists and creating a unified aesthetic that resonated with the target audience.