“There is no recipe for good layout, what must be maintained is a feeling of change and contrast. A layout man should be simple with good photographs. He should perform acrobatics when the pictures are bad. ”
Alexey Brodovitch
UNDERART – Magazine layout
CHALLENGE
For the magazine underART, I was tasked with the comprehensive layout design, which required the creation of a flexible and consistent structure across all pages. The challenge was to establish a strong visual hierarchy while accommodating diverse content types, ranging from long-form articles to image-heavy spreads.
SOLUTION
To address this challenge, I employed a modular grid system, which facilitated both consistency and flexibility throughout the design. I meticulously balanced typography, whitespace, and imagery to enhance clarity and readability while elevating the visual appeal of the magazine. This strategic approach not only improved the flow of information but also provided underART with a cohesive and polished appearance, effectively reflecting the magazine’s contemporary and creative identity.
Gurli Octavia – Vinyl layout
CHALLENGE
I was entrusted with the layout and preparation of print files for Gurli Octavia’s vinyl release of i could be blossoming instead in 2022. This project involved the comprehensive design of the album’s packaging, necessitating a consistent reflection of the visual identity across all elements, including the cover art, inner sleeve, and label. The challenge was to effectively collaborate with the production team to adhere to stringent technical specifications for print.
SOLUTION
To ensure a successful outcome, I maintained a rigorous focus on color accuracy, typography, and composition throughout the design process. By working closely with the production team, I ensured that every aspect of the packaging aligned with the album’s artistic vision. This meticulous approach resulted in a final product that not only captured the essence of the album but also demonstrated a high level of craftsmanship and professionalism.
Native Advertising Institute – Rapport Layout
CHALLENGE
In 2018, the Native Advertising Institute sought to enhance its brand visibility and engagement through a comprehensive report on the evolving landscape of native advertising. The challenge was to create a visually compelling and informative report that would effectively communicate key insights while aligning with the Institute’s professional standards and brand identity.
SOLUTION
I collaborated with the Native Advertising Institute to design a report that combined impactful visuals with clear data presentation. By employing a modular layout and integrating engaging infographics, I ensured that complex information was accessible and easily digestible. The design emphasized a consistent color palette and typography that reflected the Institute’s branding, resulting in a polished and professional final product. This approach not only elevated the report’s visual appeal but also strengthened the Institute’s position as a thought leader in the native advertising space, fostering greater engagement with its audience.