“A logo doesn’t sell, it identifies.”
Paul Rand
URO – Danish popsinger
CHALLENGE
The artist approached me with a clear vision to update his existing logo, which he felt was too static and did not convey the desired sense of dynamism. The primary objective was to create a fresh logo that would resonate with the aesthetic of modern sports brands while maintaining the essence of the artist’s identity.
SOLUTION
In collaboration with the artist, we developed a new concept that embodies both simplicity and dynamism. The final design introduces a subtle distortion, adding a sense of movement and serving as a reference to the artist’s name. This redesign successfully transformed the original logo into a sleek, modern identity that captures energy and versatility, aligning seamlessly with contemporary design trends.
BREE CARTER – Danish Popgroup
CHALLENGE
The project commenced with an open and flexible brief, granting me substantial creative freedom to explore a variety of design directions. The challenge was to ensure that the visual identity I developed closely aligned with the band’s distinctive vibe while reflecting their lighthearted and encouraging musical style.
SOLUTION
I collaborated closely with the artist to refine the concept, ultimately settling on a design that embodies a bubbly, playful, and uplifting aesthetic. This approach was deliberately chosen to complement the band’s existing musical style, resulting in a cohesive visual representation that resonates with their audience. The final outcome is a logo that enhances the band’s image and strengthens their connection with fans through a joyful and positive visual language.
COPENHAGEN DRAGON BOAT TEAM – Sportsteam
CHALLENGE
The task was to design a logo for Copenhagen Dragon Boat Team that would visually unite the team and resonate with its identity—one rooted in community, strength, and inclusivity. A key challenge was to incorporate traditional dragon imagery without it feeling aggressive or outdated, and to do so in a way that worked seamlessly across uniforms, social media, and merchandise. The color pink, a central element for the team, needed to be used boldly but with care.
SOLUTION
The final logo centers around a stylized dragon head emerging from a ribbon-like form—referencing both unity and the team’s inclusive spirit. The use of a vivid pink conveys energy and solidarity, while the circular frame and subtle wave lines ground the design in its aquatic context. A clean, modern typeface was chosen to balance the expressive illustration and ensure readability across all formats. The result is a logo that feels both dynamic and timeless, giving the team a strong and recognizable presence.